Jamaal “Coach Trell” Cottrell in a navy suit
Press Room

Jamaal “Coach Trell” Cottrell

Executive coach and founder of Limitless Leads Coaching in San Antonio. He helps leaders close the gap between the standard they set and what actually gets done.

Executive Coach Maxwell Leadership Consultant Certified DISC Consultant Host, Silent No More Columnist, Live From the SouthSide
At a glance

The short version

#2 Best Executive Coaches in San Antonio, Digital Reference (2026)
20 years Air Force leadership. Service-disabled veteran.
M.S. Industrial-Organizational Psychology
On air Host of Silent No More, a show on men’s mental health
Approved bios

Use these as written

Jamaal “Coach Trell” Cottrell is an executive coach, Maxwell Leadership Consultant and certified DISC consultant who helps leaders close the gap between the standard they set and what actually gets done.

Jamaal “Coach Trell” Cottrell is an executive coach and the founder of Limitless Leads Coaching in San Antonio. A Maxwell Leadership Consultant and certified DISC consultant with a master’s in Industrial-Organizational Psychology, he helps owners and executives build cultures that hold up under pressure. His coaching is direct, backed by evidence, and always ends with one clear next step.

Jamaal “Coach Trell” Cottrell is an executive coach and the founder and CEO of Limitless Leads Coaching in San Antonio. He is a Maxwell Leadership Consultant and certified DISC consultant with a master’s in Industrial-Organizational Psychology. Digital Reference ranked him #2 among the best executive coaches in San Antonio.

His coaching is direct and practical. He tells leaders the truth, backs it with evidence, and gives them one clear next step. On DISC he is a Challenger (D/C): decisive, analytical and at his best when the stakes are high.

He coaches owners, executives and leadership teams on culture, accountability, communication and execution. He also hosts Silent No More, a platform on men’s mental health, and writes for Live From the SouthSide magazine.

Our next speaker spends his days helping owners and executives close the gap between the standard they set and what actually gets done.

Jamaal Cottrell, known to most of San Antonio as Coach Trell, is an executive coach, a Maxwell Leadership Consultant, a certified DISC consultant, and the founder of Limitless Leads Coaching. He holds a master’s in Industrial-Organizational Psychology, and Digital Reference ranked him number two among the best executive coaches in San Antonio.

On the DISC assessment he’s a Challenger: direct, analytical and built for hard problems. So expect him to get to the point, back it up with evidence, and leave you with one thing you can use on Monday.

He also hosts Silent No More, and you may have read his column in Live From the SouthSide. Please welcome Coach Trell.

Speaking & interview topics

What he talks about

Keynote

Leadership Without Leakage

Closing the gap between standards and execution. Where good plans leak, who tolerates it, and the one promise that stops it.

Culture

Culture Is What You Tolerate

Your team hears what you allow louder than what you say. How leaders measure culture before it shows up in turnover.

Men’s mental health

“I’m Fine” Is a Leadership Problem

Why high performers go quiet under pressure, what it costs teams and families, and the second question every leader should ask.

Veterans & transition

The Uniform Comes Off. The Weight Doesn’t.

What changes the day service ends, how veterans translate their experience, and what employers in Military City USA can do better.

Workshop

Executive Presence

Three signals senior rooms read first: composure, communication and showing up. Built for new managers and rising leaders.

Team session

DISC for Leadership Teams

Your strength, overused, becomes your blind spot. A live read on how your team communicates and where it breaks down.

Stages & media

Where he’s been heard

Keynote
NEXT PLC Women Power Leadership Congress “Leadership Without Leakage: Closing the Gap Between Standards and Execution.” Virtual summit, November 2026.
University
University of the Incarnate Word, Business CARDS Week Military career transitions, business ownership and military spouse hiring. November 2026.
Television
Silent No More with Jamaal Cottrell Host. A program on men’s mental health, identity and the pressure men carry in silence. Prospera TV Network.
Print
Live From the SouthSide magazine Contributing author and columnist. Read the October 2026 column
Workshops
Executive Leadership Lunch & Learn series Monthly, Venture X San Antonio Riverwalk. Open to members and the public.
Community
BNI Strategic Alliance · 100 Black Men of San Antonio Business Coaching seat and Networking Education Coordinator. Member and board member.
For reporters & producers

Ready-made story angles

Veterans Day
What happens on November 12, after the parade. Why veterans go quiet after service, and what families and employers can watch for.
Workplace
Newly promoted, never prepared. Why most managers get the title before the training, and what it costs San Antonio companies.
Mental health
“I’m fine.” The two words men use most, and how to get past them at home and at work.
New year
January planning without the burnout. Setting standards your team will actually hold in 2027.
Photos

Approved images

Full-resolution files available on request: limitlessleadscoaching@gmail.com

Media & booking

Book Coach Trell

Interviews, panels, keynotes and workshops. San Antonio based, available nationwide. High-resolution headshots and the logo are available on request.

Schedule a call
Jamaal “Coach Trell” Cottrell
Executive Coach · Maxwell Leadership Consultant · Certified DISC Consultant · Limitless Leads Coaching LLC · Service-Disabled Veteran-Owned